Personal development is universal, so it includes photographers. A lot of photographers are stuck in a lot of ways. They take too many photos, entangle their intuition with technicalities, refuse to rise above spectatorship, or abandon their creativity for the comfort of rigid rules. I did all these for some time, so I want to help others rise above these limitations.
Too many photos
Most photographers live with a scarcity mindset. This means they believe they must be taking photos every moment, in case they miss the ‘perfect’ moment. There is only one ‘perfect’ moment (scarcity), so it’s important not to miss it.
I can tell you this because I used to be one of these people, and I meet fellow photographers who are stuck in the same mindset all the time.
Back when I was in photography class, I met a lady who took 1500 pictures of a wedding in a span of two hours. I’ve been fortunate enough to avoid weddings, but I can tell you now that I would be taking 1500 photos, even if the wedding was all day. I might take 1000, but I can assure you they’d mostly be duplicates. I’d be deleting the worst and keeping the best on the spot, and by the end of the day I’d be down to 200 photos. Good photos.
What was even more unfortunate about this girl was that she made no effort to cull her work. “Culling” means picking out the best. I slaved for hours over my portfolio, narrowing down hundreds of photos to my best 30. Some good photos didn’t make it because they just didn’t fit in with the other ones. I spent more time ordering them by color / concept than choosing, because the order is far more important than the content.
It’s alright if …
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If I could just get my cat to wash the dishes and mop the floor, I’d have a cat worth millions of dollars. It doesn’t matter that you can hire someone to do the work for several dollars an hour. If the cat did it, it would be special and worth far more. Any sort of animal, for that matter.
Does that mean that the cat’s work is intrinsically more valuable than mine? Not in the slightest. In fact, it’s not as safe to have the cat do housework. Cats aren’t skillful homemakers. My cat has no proven track record, nor does her species. Who knows when she will tire of the work and start breaking stuff. She has to take naps every few hours. For the same work, a person should be paid far more than a cat.
Why then, is the value the cat commands so disparate, so far in excess of that of a normal person? Simply because it’s packaged in a unique, original, unheard-of form. People will pay you big money if you can do something that no one else can do, even if it’s totally useless. What real value do clowns contribute to the world–besides entertainment? If everyone is paid by the intrinsic value of their worth, clowns would get nothing.
To harness the power of disparate value, you need to be doing something that is eye-catching, entertaining, and different. It’s easy to have negative, disparate value. Just break a few limbs, and then see how hard it is to work efficiently. If you go to the bookstore and start ripping the covers off books, they really aren’t worth any less. There’s no unique information on the cover that the books’ contents cannot be without. All the informative and practical value remains untouched. Yet try selling …
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