For Love of Copyright

One of the things many artists are concerned with is making sure no one else makes money off their work besides them. These are the people who put giant watermarks on their photos, disable right-clicking on their websites, put up pay-walls on their newspapers, make “all rights reserved” a mantra, and think the Digital Millennium Copyright Act protects publishers.

Some of these artists become so concerned with protecting their copyrights that they endeavor to single-handedly control their outflow of information. These are the people who constantly search Google for their name and trademarks and complain if anyone else is using them, even if their work is being republished for free.

In truth, it’s much more likely that 100 years from now, all you creations will be completely forgotten rather than preserved. It’s much better to disseminate your paintings, or photography, or compositions as widely as possible and get them into as many hands as possible and onto as many computer systems as possible to prevent their dissolution and perpetuate their existence.

Furthermore, having your work seen by one person it profoundly and positively influences is better than having it seen by a million people who don’t take more than passing notice of it. To increase your chances of having your work seen and used by as many growth-oriented people as possible (as opposed to people who just want to use your work for negative self-interest, i.e. claim it as their own or steal it), you should distribute your work along as many channels and through as many mediums as reasonably possible. Obviously, it’s not a good idea to spend all your money or time on this, and you should try to make money on your work to support your life, but there is a balance between being over-protective and under-protective that can be reached through moderation.

When someone steals your work and makes money off it, it’s easy to hunt them down and punish them, but I would just post a notice on my blog about it and move on, continuing to create new and better work. Of course, it would only be worth posting such a notice if the thievery was at a higher profile than my current operations.

A great way to pass down your work to the next generation is to make a hard-cover book of it, and then maybe print 50,000 copies and sell them or otherwise distribute them. People tend to value books far more than magazines, and hard-cover books far more than paperbacks. Even if the material in the book is incoherent, and sometimes, especially if the material in the book is incoherent, it will be retained as some sort of collector’s item. On the flip-side, textbooks tend to be worth $200 until the next edition is released, and then $0.02 from that point on.

Another good way to pass down your work is to get some good CD-Rs or DVD-Rs or DVD+Rs from Japan, a good CD/DVD burner, and then burn 737MB or 4.7GB of data to said disc, put it in a jewel case, label it with a black Sharpie, and then hide it in a friend or family member’s house. Also, please note that the 700MB that fit on data CDs is actually 703MiB, and in decimal megabytes (10^6) instead of binary megabytes (2^20) that is 737MB, but the 4.7 gigabytes on data DVDs are decimal gigabytes (10^9) and said discs hold about 4.38GiB. Also note that all optical discs are recorded in a spiral track from the inside out, as opposed to vinyl records which are recorded from the outside in, so you should be more wary of data recorded near the outside edge of the disc because it may be rendered unreadable by people who don’t handle discs by the edges but instead grip them like a credit card.

Similarly, perfect-bound books tend to be vulnerable to the glue in the binding being eaten by cockroaches and then large clumps of pages falling out, so spiral bounding may be a better option. However, none of this is an option if you are a believer in the occult (hidden knowledge), because then you believe the knowledge itself has value and should be hidden from other people, whereas in truth knowledge is not intrinsically valuable but the thought processes that lead to knowledge are intrinsically valuable, and those are distinct to you and evolve over the span of your life depending on whether you get bogged down in details or attack life at a higher level.

Belief in the occult leads you down the closed-source distribution model, with Draconian penalties for reverse-engineering, because it leads you down the path of fear and mistrust of other humans’ motives. Absence of belief in the occult leads you down the open-source distribution model, with reverse-engineering not even being required, because it leads you down the path of love and trust of other humans’ motives. Granted, there may be a small percentage of sociopaths who have no conscience and act accordingly, but they must be dismissed as an acceptable liability.

Copyright is a tool that gives you the exclusive right to generate copies of your work and forbids other people from doing the same, but is that what you want? Personally, I would prefer to out-source the copying of my work to other people, to free up more time for me to create more work.

Review of “9 Steps to Work Less” by Stever Robbins

Stever Robbins' Book

9 Steps to Work Less and Do More serves up hundreds of practical suggestions. Robbins gives you advice on everything—from how to leave a voicemail to how many umbrellas you should own (pg. 150). After reading “always leave your phone number twice” and “speak slowly and clearly” (64-65), I knew Stever was being really thorough.

Why is it 9 steps? I really don’t know. 10 is a more popular number. 7 is a lucky number. Stever Get-It-Done Guy Robbins could even have called it “12 Steps for Workaholics,” but it’s been done before.

If you’ve read other books on time management or personal growth, there isn’t much new material here. This book may be a waste of time for anyone but the casually committed, because only they are likely to find new advice here. But, considering I was provided this review copy for free and never heard of Robbins before being contacted by his secretary, I should not be so harsh. “9 Steps” is a nice read with good tips. Stever also has a good sense of humor which you will find on every page of the book. I was more anxious to write this review than to actually read the book, but had I picked this up several years ago, before discovering personal development, I would have been engrossed.

“Stever Robbins” is a weird name. Everyone who reads it thinks “Steven” has been misprinted. “Robbins” as in Tony Robbins? I thought this was a pen name at first.

I started reading this book six weeks ago, and after 40 pages I quit and lost interest. I stopped reading on “daily action packs” in the procrastination chapter. However, I do need to write this review eventually, so I’m just going on what I read and skimming through the rest. This review is going to be short.

PAGE 69: Just ignore it: “Another way to deal with a full inbox? Ignore it.” — Stever has a lot of guts to say this, and he’s right. Most email should just be archived because it never needs a reply.

PAGE 77: Example of a bad email: “We need to gather all the articles by February 1st. Speaking of which, I was thinking… do you think we should fire Sandy?” — This is an awesome example of a bad email. I might have to use this myself.

PAGE 86: Learning how to say no: “Too many yeses overcommit us.” — This is also awesome. I can’t believe St. Martin’s Griffin let Stever use “yeses.”

PAGE 90: “Stop multitasking and start focusing.” I like this advice. More often than not, writers tell you to develop your multitasking skills, when in truth, you should develop your monotasking skills. Do one thing at a time, and do it well.

PAGE 101: “A Sample Stever week.” This is a wonderful chart, and very simple. I like “Tuesday: 2 PM – 6 PM: write.” Only Stever could write for four hours non-stop. I find myself taking breaks every fifteen minutes.

PAGE 110: “When in doubt, throw it away.” I’m starting to do this all the time. When I’m done reading a magazine or a letter, I burn it. No reason to let it laze around the house.

PAGE 120: “Someday when I can afford an entourage, I’ll have a perky assistant named Okra who will keep track of everything for me. Until then, I use crutches to manage the complexities of twentieth-century life.” Sure, assistants are sexy, but 20th century life? Don’t you mean 21st century life, Stever? Perhaps you count from zero, or maybe this book was written in 1999?

PAGE 131: “The best ideas happen in the shower, because your brain is built to think when you’re doing something else.” This is why going for walks, playing music, and washing the dishes are such great hobbies. Whenever I’m stuck writing or programming, I find inspiration by setting the project aside for a while.

PAGE 143: “Movies the group absolutely does not want to see: Starring anyone whose last name is the name of a hotel chain.” But Paris Hilton is such a fine actor! I laughed at this joke.

PAGE 153: “Settle for ‘good enough” rather than wasting time on unnecessary perfection.” This is so true. Nobody cares how perfect your work is anyway. Most people don’t even examine it closely. Cutting corners is the best policy.

PAGE 166: “TIP: Hold an anteater by the hindquarters when combing its snout. KEYWORDS: anteater, comb, grooming, snout, thumb-reattachment incident.” Anteaters are so vicious…

PAGE 179: “Cut out the small talk. Let’s face it: we don’t have time for superficial relationships.” I disagree, small talk is the foundation of human relationships. As Data on Star Trek TNG noted, it fills awkward conversational gaps and aids in human bonding.

PAGE 195: “Get on someone’s radar screen by having frequent, though not necessarily lengthy or deep, contact.” Do you mean small talk, Stever? I thought you hate small talk? Perhaps you are confused.

PAGE 206: “Access to people is valuable…” This is so true. You can’t make babies alone.

PAGE 216: “Come visit me on the Web at www.SteverRobbins.com…” — He wanted to say “it’s ten times better than www.StevePavlina.com!”

PAGE 218: “ACKNOWLEDGMENTS: Case Princes provided his apartment and his computer with amazing 2560×1600 monitor.” I love big monitors too. I have a Samsung 24″ widescreen LCD with 1920×1200 pixels. But 2560×1600 doesn’t actually tell us anything. The monitor could be a 19″ CRT with the resolution set extremely high. Please consider these technicalities in your next book!

If you wanted a proper review, I don’t have one. I’m just passing off a bunch of scribbled notes as a review. Now go buy this 5-star book. I know it’s only been two months, but we are expecting many more books from you, Stever!

Creation vs. Promotion

Do you spend more time creating things or promoting things you’ve already created? Musicians who spend two years touring with the same album are clearly focused on promotion, whereas musicians who release four albums a year to little fanfare are focused on creation. Some authors have written thirty books but can’t get even one published, while others have one best-seller they spend all their time promoting.

Promotion gets your art out to more people―creation allows you to have art in the first place. You can spend all your time and money promoting other peoples creations―i.e. Google, Facebook, The Beatles, or Sony―or you can spend your resources promoting your own creations while enjoying the creations of others only as a customer. You can live life as a starving artist who toils into the night but never achieves recognition, or you can be a salesman who sells his paintings on everything from welcome mats to toilet seat covers. You can advertise yourself aggressively while creating very little, or you can create a lot but not advertise your creations. At one extreme, you can create works that are completely original―at the other, you can produce works that are completely derived from the creations of others. You can even choose to create and promote nothing at all, instead working at a menial job for most of your life. You may be contributing more value to the world as a worker than as an artist, because the world has too many wannabee artists already.

I am a photographer and writer, but I spend most of my time creating. Sure, I send out emails, tweets, and status updates about my new creations, but I don’t spend much time or money promoting myself. I don’t take clients or work for hire. I don’t even have a tangible product, besides a few framed photos and a whole lot of 4×6 snapshots. My main source of revenue is Google AdSense, and that only generates about $60 per month on this website. In light of this, I definitely need to spend more time on promotion and less time on creation. Though I have hundreds of pages, 21% of my visitors leave my website immediately after viewing one page. I rarely get more than 10 comments per week, and emails come once in a blue moon. However, I am confident I am a good photographer and could be famous if I worked tirelessly for many years at promoting myself.

If you focus on promotion, you appeal to casual fans while boring your loyal fans. If you advertise your ebook or products in every email or blog post, you attract people who don’t read most of your material, but you annoy people who read and re-read everything you write. Conversely, if you focus on creation, your loyal fans are happy but your casual fans feel overwhelmed. Often, they don’t even know where to start when picking up one of your creations, be it a book, magazine, newsletter, or website.

The key to unlocking your life’s dreams is in balancing not only creation and promotion, but your image as an advertiser and your image as a creative artist. If you do consulting to help people increase sales and web traffic, you should promote yourself as an advertiser to that demographic. If you sell original works to art enthusiasts, you should promote yourself as a counter-culture creative genius to that demographic. If you have to target two contrary demographics at once, you should balance your persona.

While it may sound like you have to promote your creations and create things for your promotion, in fact you can choose one and out-source the other. Basically, this is called “getting an agent” or “becoming an agent.” Singers, actors, writers, and even successful artists have agents to promote their work, negotiate contracts, and protect their interests. If you’re more interested in being the rock that supports someone else, you can become an agent. Then, you focus on promotion and let someone else do the creating. There is often more money in being an agent than in being an artist.

Google and Facebook are companies that focus heavily on promotion. While they create original algorithms and maintain vast networks to serve up content, the content is almost always created by others. Google spends most of its resources indexing and retrieving foreign web pages and emails. Google Adwords is all about advertising the creations of others and collecting a commission, be it 100% on search results or 32% on AdSense publishers. Facebook mines your personal information, habits, and secrets to sell them to advertisers. Both companies are agents focusing on promotion. An advertising agency is also a good example, but many agencies do original design for hire, which is more creative.

Companies that focus heavily on creation are largely partnerships or sole proprietorship. Any company larger than that invariably has secretaries, accountants, lawyers, and other officers who only perform “meta” tasks―tasks that are essential to keeping the company running, but are not its core mission. For example, shooting and editing photos, burning CDs, and printing are primary tasks in a photography studio―distributing the photos, scheduling appointments, finding new clients, and filing tax returns are secondary, “meta” tasks. Most companies have more employees working on secondary tasks than primary tasks, but they are paid less.

Whenever you have writer’s block, composer’s block, or whatever-block, you are in a great position to focus on promoting your old work. Conversely, you do not want to be interrupted by secondary tasks when creative inspiration strikes. For this reason, it is important to maintain flexibility in your schedule, rather than trying to divide creative tasks and promotional tasks into hourly blocks.

Creative artists are afraid of being judged as losers who never succeed in life. Promotional artists are afraid of being judged as “sell-outs” who value dollars over art. Many people want to be pursuing something creative such as photography, writing, drawing, music, psychology, or dancing, but instead choose to major in something “practical” like nursing or business administration. Other people enjoy accounting or secretaryship but worry about being forgotten in death. If you are in either group, you will not find happiness outside of a radical life change or black-swan event.

Human Potential

It’s safe to say that we are the premier creature of the planet Earth. No other species has the power to influence the planet as we do. Only humans can reason, philosophize, be religious, and leave legacies.

However, there is a growing movement that wishes to relegate humans to the company of apes, sharks, and other simple creatures. Even worse, we are depicted as a plague which must be eliminated to preserve the harmony of the planet. Schoolbooks dwell on the damage we cause to the rainforests, oceans, the atmosphere, and endangered species. College professors embrace atheism, the doctrine that we are the supreme beings of the universe. Paradoxically, atheism simultaneously places humanity on a pedestal and in a pit. If there is no God, then naturally man is very important, but man is also very meaningless, because we came from the same place as ants and microbes. Thus, there is no morality or higher purpose to the human experience. You should lie, cheat, and steal if you can get away with it, and the only thing you should fear is human punishment. Obviously, this is a hedonistic belief, and all hedonistic beliefs are also limiting beliefs which stifle your potential.

Unfortunately, “personal development” as a philosophy will always be associated with the “New Age” movement. This religion (and it is a religion) recognizes neither an all-powerful God nor the absence of divinity, instead embracing a no-man’s land of spirituality without substance. Prayer is replaced with yoga. “God” is replaced with “source,” and your connection to God is your “connection to source.” The Bible is replaced with The Da Vinci Code and The Matrix trilogy. Unlike atheism, which appeals to twenty-something liberal arts students who have no income or property and mooch off their parents, the New Age movement appeals to childless women in their late 30s and early 40s, and possibly gay men. The New Age movement embraces astrology, teleology, sun-worship, witchcraft, and the worship of animals. In many ways, it’s even more pathetic than atheism.

While practicing a traditional religion such as Christianity, Hinduism, or Islam is at a higher level than atheism or faux spirituality, religion always limits your potential by answering questions that are unanswerable. How do you reconcile the Pyramids and the existence of space aliens if God created us in his image? Are we one of many experiments? Can you really know if God exists for sure? Everyone has ghosts in their lives, so you cannot deny the existence of the metaphysical realm, but the belief in an all-powerful being who pulls the strings cannot be substantiated. Therefore, the most potent humans believe that they do not know the answer. It is very difficult to live with unanswered questions, but only highly developed people can accept that some paradoxes can never be resolved.

Humans have the most potential when they leave the most doors open. If you pigeon-hole yourself into a religion, race, nationality, or belief system, you close many doors for no good reason. Adopting a multi-paradigm perspective is always better than living with a narrow mind. Our allegiance should be to the truth first. God, nation, and family come second. If you find that your family members are marauders, your nation commits genocide, and your God is Molech, do you still remain committed to them? Of course not—your reject them and find a different God, nation, and family who are not evil. Fanaticism destroys your potential, because it forbids you from negotiating with the opposition. Entrenched beliefs may be good for a civil servant, but they are the antithesis of a human being with high potential.

Are you fulfilling your human potential? What beliefs are holding you back? What people should you cut out of your life? Whom should you spend more time with? Are you living your best life now? Or are you waiting for something or someone who will never come?