I’m seeing bloggers in two categories:

1. Ones that stick to one subject so as not to alienate their readers. These bloggers always put their readers first, doing anything to make them happy. They keep everything short and pithy, and make five posts a day. If it’s a photography blog, three-quarters the post are about Canon and Nikon’s latest cameras and other industry news. These blogs are often have several writers, who follow rules like “use short paragraphs” and “capture the reader’s attention quickly because otherwise, it will go away.” These are clearly subject-oriented blogs. This category holds many popular and …

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Sometimes I’ll write a post, and I’ll mention something twice. Often it’s my wonderful camera, a Canon Rebel XTi. And then I wonder: should I make the text a link twice? In the Rebel XTi case, it’s a link to Amazon.com (an evil affiliate link). Sometimes, the link will be with different text, or in an entirely different context than the first, though it goes to the same page. That could be linking to Glass Drops once while talking about night photography, and then again when discussing raindrops, in the same article.

I’ve noticed other people doing this, and …

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